ŠKODA AUTO UX & Digital Design organisation
My role: Lead, and later Head of UX & Digital Design
Platform: Web, Mobile, In-car HMI
Period: Sep 2018-Nov 2021
Contract: Full-time employment
ŠKODA AUTO started a digital transformation several years ago and it was further accelerated by the Strategy 2025, and the newest Next Level ŠKODA Strategy 2030.
I was hired in 2018 to help establish a modern UX practice and turn the strategic goals into reality. First, I analysed the as-is state and then I gradually started testing and implementing new ways of working within the HMI (in-car) department. Later, I joined the umbrella UX team which within a year, I had the privilege to become the Head of.
Overall, my role was pivotal in increasing the organisational UX maturity, breaking internal silos, connecting disjointed teams, adopting agile and user-centred practices and mindsets, and getting the necessary finances and approvals. I also worked intensively with my team to create an efficient and collaborative UX & Design culture. Furthermore, I mentored, coached and helped find career direction for multiple people on my team.
Within the complex environment of a multi-national and multi-brand Volkswagen Group, I was responsible for the overarching ŠKODA AUTO’s UX & Digital Design strategy, leadership and management. Our successes were recognised beyond ŠKODA and I was a key contributor and consultant to many VW Group-wide UX initiatives.